Filipino Millennials Motivational Behavior Toward Mobile Service Providers and Its Brand Advertising
This descriptive-correlational study which involved survey among 278 participants and investigated how Filipino millennials think, feel, and behave toward mobile service providers’ brand image and advertising initiatives. Filipino millennials believe that advertising can influence their brand prefer...
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| Format: | Article |
| Language: | English |
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Institute of Industry and Academic Research Incorporated
2021-12-01
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| Series: | International Journal of Academe and Industry Research |
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| Online Access: | https://iiari.org/journal_article/v2-4-141/ |