ANALISIS EFEKTIVITAS TAGLINE IKLAN TELEVISI MINUMAN RINGAN TEH BOTOL SOSRO VERSI “APAPUN MAKANANNYA MINUMNYA TEH BOTOL SOSRO” DENGAN MENGGUNAKAN METODE CUSTOMER RESPONSE INDEX (CRI)
abstract In 2000, The SOSRO tea bottle replace its tagline with the tagline "Whatever food, drinking tea SOSRO Bottle". Tagline is still used today and is still attached in Indonesian societies’ memory. The kind of research is descriptive data analysis techniques and data analysis techniq...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | Indonesian |
| Published: |
STIE PGRI Dewantara Jombang
2016-10-01
|
| Series: | Eksis: Jurnal Riset Ekonomi dan Bisnis |
| Online Access: | https://ejournal.stiedewantara.ac.id/index.php/001/article/view/38 |