The moderating influence of involvement with ICTs in mobile services

The moderating influence of involvement with ICTs in mobile services

Purpose – The growing availability of wireless internet services and the great popularization of smartphones and other mobile devices means a greater challenge for mobile service companies that need to identify the factors influencing the use behavior of mobile services. So considering that the leve...

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Bibliographic Details
Main Authors: Cristina Calvo-Porral, Manuel Nieto-Mengotti
Format: Article
Language:English
Published: Emerald Publishing 2019-06-01
Series:Spanish Journal of Marketing-ESIC
Subjects:
mobile services
involvement
information and communication technologies (icts)
consumer behavior
Online Access:https://www.emerald.com/insight/content/doi/10.1108/SJME-08-2018-0036/full/pdf?title=the-moderating-influence-of-involvement-with-icts-in-mobile-services

Internet

https://www.emerald.com/insight/content/doi/10.1108/SJME-08-2018-0036/full/pdf?title=the-moderating-influence-of-involvement-with-icts-in-mobile-services

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