Textual metadiscourse in commercial websites

Commercial websites do not only have to catch the attention of the web surfer, who in the end can also become a potential customer, they are also engaged in the crucial task of guiding the reader through the complex maze of semiotic systems which constitutes a web page. Successful sites are those gi...

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Bibliographic Details
Main Author: Rafael Alejo González
Format: Article
Language:English
Published: Asociación Europea de Lenguas para Fines Específicos 2005-04-01
Series:Ibérica
Subjects:
Online Access:http://www.aelfe.org/documents/03-Ib9-Alejo.pdf