The THE INFLUENCE OF LOGISTICS AND WEBSITE FUNCTIONALITY ON THE E-COMMERCE DEVELOPMENT IN KAZAKHSTAN’S RETAIL ENTERPRISE
The proliferation of the Internet, as well as its utilization as a marketing tool, has led to a shift in traditional distribution channels from street-side stores to e-commerce. It is, therefore, essential to conduct in-depth research regarding the scope of e-commerce usage in order to develop a mo...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Publishing House of Rzeszow University of Technology
2023-09-01
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| Series: | Modern Management Review |
| Subjects: | |
| Online Access: | https://journals.prz.edu.pl/mmr/article/view/1148 |