Analysis of Intention to Buy Cinema E-Tickets Among IPB Students with Theory of Planned Behavior (TPB) Approach
Internet technology has changed the way consumers buy products, one of which is the purchase of cinema tickets online (e-ticket). This study aimed to analyze of intention to purchase cinema e-tickets among IPB University students with the Theory of Planned Behavior (TPB) approach. This study used a...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University
2020-02-01
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| Series: | Journal of Consumer Sciences |
| Subjects: | |
| Online Access: | https://journal.ipb.ac.id/index.php/jcs/article/view/29625 |