RELEVÂNCIA DA ESTRATÉGIA DE COOPETIÇÃO PARA AS IES: O POSICIONAMENTO DO CENTRO UNIVERSITÁRIO CATÓLICO DE SANTA CATARINA
The competition from consolidators in the educational market has intensified in the national and regional markets, such as Santa Catarina State, pressing the small and medium size IES to establish strategies of competition, cooperation and coopetition. The purpose of this position paper is to presen...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
Universidade Federal de Santa Catarina
2012-01-01
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| Series: | Revista Gestão Universitária na América Latina |
| Subjects: | |
| Online Access: | http://www.redalyc.org/articulo.oa?id=319327515004 |