Management of marketing activities of research companies on the basis of rating evaluation of intangible assets
The article considered the essence of management of marketing research companies on the basis of intangible assets ratings.Despite the quantitative growth of the research market remain actual such problem as the market niche definition, the formation of own customer network, the effective positionin...
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| Format: | Article |
| Language: | English |
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Sumy State University
2013-06-01
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| Series: | Marketing i Menedžment Innovacij |
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| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2013_2_95_105.pdf |