Assessment of Bank Services Excellence in Iraq: A Comprehensive Investigation Employing the SERVQUAL Model
This study employs the SERVQUAL model to investigate the service quality of banks operating in Iraq comprehensively. The objective is to identify gaps between customers' expectations and perceptions of the service quality of bank service providers in Iraq. The study utilizes data collected from...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Miskolc
2023-07-01
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| Series: | Theory, Methodology, Practice |
| Subjects: |