Data quality in customer relationship management (CRM): Literature review
The aim of this paper is to examine challenges that organizations face when they start to deal with quality of customer data more seriously in order to manage their customer relationships better. Research extracted from the literature review has identified some problems with the quality of customer...
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| Format: | Article |
| Language: | English |
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University of Novi Sad - Faculty of Economics, Subotica
2020-01-01
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| Series: | Strategic Management |
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| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/1821-3448/2020/1821-34482002040P.pdf |