Nation Branding in Romania After 1989: A Cultural Semiotic Perspective
This paper discusses four nation branding post-communist campaigns initiated by the Romanian Government, from a cultural semiotic perspective, as developed by the Tartu-Moscow-Semiotic School. In so doing, it focuses on analyzing advertising and national identity discourses inside the semiospheres....
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| Format: | Article |
| Language: | English |
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National University of Political Studies and Public Administration (SNSPA), College of Communication and Public Relations, Bucharest
2017-04-01
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| Series: | Romanian Journal of Communications and Public Relations |
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| Online Access: | https://journalofcommunication.ro/index.php/journalofcommunication/article/view/229 |