Influencing Music Perception. A Systematic Theoretical Review on Visual Stimuli Applied in Branding and Communication

The present paper aims to theoretically assess the link between the visual stimuli used for promoting an audio material and the way that certain songs are perceived. This study is part of a broader project that intends to empirically investigate the role of visual communication incentives on the...

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Bibliographic Details
Main Authors: Adrian CHEȚAN, Ioana IANCU
Format: Article
Language:English
Published: University of Bucharest Publishing House 2020-08-01
Series:Styles of Communication
Subjects:
Online Access:https://docs.google.com/viewer?a=v&pid=sites&srcid=ZGVmYXVsdGRvbWFpbnxzdHlsZXNvZmNvbW18Z3g6MzFmZmI0MzM4YjhkMWZhOQ