Persuasive function of adjectives used in advertisements for clothes, cosmetics and dietary products
This paper investigates and analyses adjectives used in advertisements for fashion items and cosmetics. Under observation were advertisements from nine women's magazines. The paper deals with several aspects of adjective use. We studied the manner in which advertisements manipulate their target...
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| Format: | Article |
| Language: | English |
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Visoka škola strukovnih studija za vaspitače, Kruševac
2013-01-01
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| Series: | Sinteze |
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| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/2217-902X/2013/2217-902x1304071G.pdf |