Factors of leadership in the world market of mechanical industry products

The aim of the article. The aim of the article is to study the progress of world engineer trends; determination of key factors of success and failures in this important industry of economy in the conditions of globalization; possibility of foreign experience application in practice of domestic enter...

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Bibliographic Details
Main Author: V.H. Gerasymchuk
Format: Article
Language:English
Published: Sumy State University 2015-09-01
Series:Marketing i Menedžment Innovacij
Subjects:
Online Access:http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2015_3_84_104.pdf