The Analytical Aspect of the International High-Tech Marketing in Europe

For many new established companies and those working in the market for a long period of time, improving the efficiency of marketing activities is one of the main tasks on the way to high competitiveness. In such circumstances, there is a choice – increase the cost of promotion and advertising or reo...

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Bibliographic Details
Main Author: Khadzhynov Illya V.
Format: Article
Language:English
Published: Research Centre of Industrial Problems of Development of NAS of Ukraine 2019-10-01
Series:Bìznes Inform
Subjects:
Online Access:https://www.business-inform.net/export_pdf/business-inform-2019-10_0-pages-288_294.pdf