The Analytical Aspect of the International High-Tech Marketing in Europe
For many new established companies and those working in the market for a long period of time, improving the efficiency of marketing activities is one of the main tasks on the way to high competitiveness. In such circumstances, there is a choice – increase the cost of promotion and advertising or reo...
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| Format: | Article |
| Language: | English |
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Research Centre of Industrial Problems of Development of NAS of Ukraine
2019-10-01
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| Series: | Bìznes Inform |
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| Online Access: | https://www.business-inform.net/export_pdf/business-inform-2019-10_0-pages-288_294.pdf |
| _version_ | 1818133755141816320 |
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| author | Khadzhynov Illya V. |
| author_facet | Khadzhynov Illya V. |
| author_sort | Khadzhynov Illya V. |
| collection | DOAJ |
| description | For many new established companies and those working in the market for a long period of time, improving the efficiency of marketing activities is one of the main tasks on the way to high competitiveness. In such circumstances, there is a choice – increase the cost of promotion and advertising or reorganize the trade group. For high-tech companies, the task of becoming efficient in marketing activities, using the international marketing instrumentarium, often starts from scratch. Such companies tend to draw their initial strength from the innovations that are provided by research and development. In an inthety chaotic and rapidly changing competitive environment, the importance of research and development cannot be overstated. But when a competitive environment becomes more orderly, marketing function also becomes important for high-tech companies. The publication is concerned with the issues of development of the high-tech market and related services in Europe in the time period between 2004 and 2015. The creation of new technologies, their efficient use and market entry are the most important factors in global competitiveness. High-tech sectors and enterprises are key drivers of economic growth and productivity and tend to provide high value-added and well-paid employment of the population. |
| first_indexed | 2024-12-11T08:57:46Z |
| format | Article |
| id | doaj.art-bf000ed0c4e944e59e16e374aed14e7a |
| institution | Directory Open Access Journal |
| issn | 2222-4459 2311-116X |
| language | English |
| last_indexed | 2024-12-11T08:57:46Z |
| publishDate | 2019-10-01 |
| publisher | Research Centre of Industrial Problems of Development of NAS of Ukraine |
| record_format | Article |
| series | Bìznes Inform |
| spelling | doaj.art-bf000ed0c4e944e59e16e374aed14e7a2022-12-22T01:13:51ZengResearch Centre of Industrial Problems of Development of NAS of UkraineBìznes Inform2222-44592311-116X2019-10-011050128829410.32983/2222-4459-2019-10-288-294The Analytical Aspect of the International High-Tech Marketing in EuropeKhadzhynov Illya V.0https://orcid.org/0000-0003-3909-3171Vasyl’ Stus Donetsk National UniversityFor many new established companies and those working in the market for a long period of time, improving the efficiency of marketing activities is one of the main tasks on the way to high competitiveness. In such circumstances, there is a choice – increase the cost of promotion and advertising or reorganize the trade group. For high-tech companies, the task of becoming efficient in marketing activities, using the international marketing instrumentarium, often starts from scratch. Such companies tend to draw their initial strength from the innovations that are provided by research and development. In an inthety chaotic and rapidly changing competitive environment, the importance of research and development cannot be overstated. But when a competitive environment becomes more orderly, marketing function also becomes important for high-tech companies. The publication is concerned with the issues of development of the high-tech market and related services in Europe in the time period between 2004 and 2015. The creation of new technologies, their efficient use and market entry are the most important factors in global competitiveness. High-tech sectors and enterprises are key drivers of economic growth and productivity and tend to provide high value-added and well-paid employment of the population.https://www.business-inform.net/export_pdf/business-inform-2019-10_0-pages-288_294.pdfinternational marketinghigh technologycompetitivenessforeign trade in high-tech goods |
| spellingShingle | Khadzhynov Illya V. The Analytical Aspect of the International High-Tech Marketing in Europe Bìznes Inform international marketing high technology competitiveness foreign trade in high-tech goods |
| title | The Analytical Aspect of the International High-Tech Marketing in Europe |
| title_full | The Analytical Aspect of the International High-Tech Marketing in Europe |
| title_fullStr | The Analytical Aspect of the International High-Tech Marketing in Europe |
| title_full_unstemmed | The Analytical Aspect of the International High-Tech Marketing in Europe |
| title_short | The Analytical Aspect of the International High-Tech Marketing in Europe |
| title_sort | analytical aspect of the international high tech marketing in europe |
| topic | international marketing high technology competitiveness foreign trade in high-tech goods |
| url | https://www.business-inform.net/export_pdf/business-inform-2019-10_0-pages-288_294.pdf |
| work_keys_str_mv | AT khadzhynovillyav theanalyticalaspectoftheinternationalhightechmarketingineurope AT khadzhynovillyav analyticalaspectoftheinternationalhightechmarketingineurope |