Internal Branding: A Comparative Analysis of Banking Sector in Pakistan
With the growing consumerism and corporate competition, organizations, particularly banks are required to augment the sense of branding among their employees. In this view, this research study intends to extend understanding towards brand supporting behavior and assesses empirical relationship betw...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Shaheed Zulfikar Ali Bhutto Institute of Science and Technology
2012-12-01
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| Series: | JISR Management and Social Sciences & Economics |
| Subjects: | |
| Online Access: | https://jisrmsse.szabist.edu.pk/index.php/szabist/article/view/207 |