Message Framing Effects on Individuals' Social Distancing and Helping Behavior During the COVID-19 Pandemic

Message Framing Effects on Individuals' Social Distancing and Helping Behavior During the COVID-19 Pandemic

This research responds to urgent calls to fill knowledge gaps on COVID-19 (new coronavirus) in communicating social distancing messages to the public in the most convincing ways. The authors explore the effectiveness of framing social distancing messages around prosocial vs. self-interested appeals...

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Bibliographic Details
Main Authors: Melis Ceylan, Ceren Hayran
Format: Article
Language:English
Published: Frontiers Media S.A. 2021-03-01
Series:Frontiers in Psychology
Subjects:
COVID-19
message framing
prosocial motives
self-interested motives
helping
experiment
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2021.579164/full

Internet

https://www.frontiersin.org/articles/10.3389/fpsyg.2021.579164/full

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