Brand Love – Moving Beyond Loyalty An Empirical Investigation of Perceived Brand Love of Indian Consumer
Each passing day brings new brands to India each vying for a share of wallet in the prospering market. By 2020, the median age of Indian population will be 29 years and owing to the absolute population of India, the presence in Indian market will be rewarding for the multinationals. But the twenty-s...
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| Format: | Article |
| Language: | English |
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Business School, Holy Spirit University of Kaslik (USEK)
2015-10-01
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| Series: | Arab Economic and Business Journal |
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| Online Access: | http://www.sciencedirect.com/science/article/pii/S2214462515000122 |