Strategies of employer branding with temporary workers: Possibilities and obstacles towards their integration as branding ambassadors
This study analyses temporary employees’ perceptions and experiences with respect to temporary employment companies (TECs), which contract them, and to the companies where they provide their services. Their level of possible integration in the strategies of employer branding in both types of compan...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad de Navarra
2023-10-01
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| Series: | Communication & Society (Formerly Comunicación y Sociedad) |
| Subjects: | |
| Online Access: | https://revistas.unav.edu/index.php/communication-and-society/article/view/43576 |