THE INFLUENCE OF BALI BRAND EQUITY ON TOURISTS TRAVELING BEHAVIOR
There is already known that brand equity of tourism destination can influence tourist decision making to choose a destination to be visited. However, there is no information on how tourism destination brand equity influences tourist’s behavior during their vacation in destination such as extend tour...
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| Format: | Article |
| Language: | English |
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Universitas Udayana
2016-03-01
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| Series: | E-Journal of Tourism |
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| Online Access: | http://ojs.unud.ac.id/index.php/eot/article/view/19578 |