Should I Take It or Should I Not? Exploration of Students’ Course Choice as a Product
This study aims to explore the components of students’ course selection process and overlooking these components from marketing perspective. Three focus groups were administered. Data revealed that the focus groups participants’ responses are congregated in two main categories: (1) WOM related evalu...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2011-03-01
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| Series: | International Review of Management and Marketing |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/pub/irmm/issue/32066/354969?publisher=http-www-cag-edu-tr-ilhan-ozturk |