Social Media Marketing: The Past, Present and Future
Social Media Marketing (SMM) has impacted marketing significantly in the past decade. This study uses bibliometric and content analysis to examine academic research on Social Media Marketing (SMM). Focusing on the Scopus database, the research analyzed 899 papers from 2011 to 2021, excluding duplica...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Regional Information Center for Science and Technology (RICeST)
2024-10-01
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| Series: | International Journal of Information Science and Management |
| Subjects: | |
| Online Access: | https://ijism.isc.ac/article_716096_505acc20fb62bafea6c5ea20ab5c4a5a.pdf |