Customer relationship management and big data enabled: Personalization & customization of services
The emergence of big data brings a new wave of Customer Relationship Management (CRM)’s strategies in supporting personalization and customization of sales, services and customer services. CRM needs big data for better customers experiences especially personalization and customization of services. B...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2019-07-01
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| Series: | Applied Computing and Informatics |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2210832718300735 |