Use of big data analytics for small and medium sized businesses

Small and medium sized business has an important place in the economy of all countries. In modern conditions of Industry 4.0 development, the introduction of big data analytics into the performance of small and medium-sized businesses can become the basis for sustainability growth of their functioni...

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Bibliographic Details
Main Authors: Olga A. Chernova, Inna V. Mitrofanova, Marina V. Pleshakova, Victoria V. Batmanova
Format: Article
Language:English
Published: University in Belgrade 2023-06-01
Series:Serbian Journal of Management
Subjects:
Online Access:https://aseestant.ceon.rs/index.php/sjm/article/view/41822/22795