Perceptions of Cultured Meat Among Youth and Messaging Strategies

Cultured or “clean” meat (CM) is arguably a more ethical and environmentally sustainable alternative to farmed meat, but several potential psychological barriers exist to its acceptance in the marketplace. The perceptions of youth, as a specific consumer cohort, have not been reported to date despit...

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Bibliographic Details
Main Authors: Shannon Ruzgys, Gary J. Pickering
Format: Article
Language:English
Published: Frontiers Media S.A. 2020-08-01
Series:Frontiers in Sustainable Food Systems
Subjects:
Online Access:https://www.frontiersin.org/article/10.3389/fsufs.2020.00122/full