Appropriate Innovation for Asian Emerging Markets in a Digital World: A Strategic Framework
Growth in spending in Asian emerging economies will be driven to a large extent by lower-middle income and lower-income households. They constitute a vast “2nd tier” underserved market, much of it located in smaller cities, towns, and rural areas. This study develops a framework for appropriate inn...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Miskolc
2022-07-01
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| Series: | Theory, Methodology, Practice |
| Subjects: | |
| Online Access: | https://ojs.uni-miskolc.hu/index.php/tmp/article/view/1922 |