Exploring the Place Brand Factors Influencing Tourism to South Africa
Despite the proliferation of destination branding-related studies, there appears to be a limited academic inquiry into generic place brands and their potential influence on tourist behaviour towards destination countries. Moreso within the African context. This paper explores whether there are plac...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2020-05-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_11__9_3_167-182.pdf |