The Effect of Image Compatibility and Escalation of Commitment on Decision Performance
This study aims at empirically examining the extent to which Image Theory, initially developed as a theoretical basis for selecting a strategy or a decision, can be a theoretical basis for predicting a decision performance in two opposite frames: positive and negative. Image compatibility are emplo...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universitas Indonesia
2012-04-01
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| Series: | The South East Asian Journal of Management |
| Subjects: | |
| Online Access: | http://journal.ui.ac.id/index.php/tseajm/article/viewFile/1044/960 |
| _version_ | 1797964418524381184 |
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| author | Harris K. Turino Budi W. Soetjipto |
| author_facet | Harris K. Turino Budi W. Soetjipto |
| author_sort | Harris K. Turino |
| collection | DOAJ |
| description | This study aims at empirically examining the extent to which Image Theory, initially developed as a theoretical basis for selecting a strategy or a decision, can be a theoretical basis for predicting a decision performance in two opposite frames: positive and negative. Image compatibility are employed to operationalize such a theory and the decision under study is progress decision represented by escalation of commitment. Thus, this study also empirically examines the connection between image compatibility and escalation of commitment as well as escalation of commitment as a mediator of the relationship between image compatibility and decision performance. The research context is Indonesia Stock Exchange (IDX) that suffered from crisis in the past year (negative frame) yet has been recovered recently (positive frame). The respondents are 229 individual investors in IDX. They are involved in day-to-day decision making (progress decision making) with regard to their investment portofolio. The results of this study show that high image compatibility tends to lead to better decision performance in both frames. However, image compatibility may only positively affect the escalation of commitment in positive frame |
| first_indexed | 2024-04-11T01:44:49Z |
| format | Article |
| id | doaj.art-bf86bb5f34a04d74b8e825271a28636b |
| institution | Directory Open Access Journal |
| issn | 1978-1989 2355-6641 |
| language | English |
| last_indexed | 2024-04-11T01:44:49Z |
| publishDate | 2012-04-01 |
| publisher | Universitas Indonesia |
| record_format | Article |
| series | The South East Asian Journal of Management |
| spelling | doaj.art-bf86bb5f34a04d74b8e825271a28636b2023-01-03T08:02:58ZengUniversitas IndonesiaThe South East Asian Journal of Management1978-19892355-66412012-04-01612332The Effect of Image Compatibility and Escalation of Commitment on Decision PerformanceHarris K. Turino0Budi W. Soetjipto1Prasetiya Mulya Business SchoolFaculty of Economics, University of IndonesiaThis study aims at empirically examining the extent to which Image Theory, initially developed as a theoretical basis for selecting a strategy or a decision, can be a theoretical basis for predicting a decision performance in two opposite frames: positive and negative. Image compatibility are employed to operationalize such a theory and the decision under study is progress decision represented by escalation of commitment. Thus, this study also empirically examines the connection between image compatibility and escalation of commitment as well as escalation of commitment as a mediator of the relationship between image compatibility and decision performance. The research context is Indonesia Stock Exchange (IDX) that suffered from crisis in the past year (negative frame) yet has been recovered recently (positive frame). The respondents are 229 individual investors in IDX. They are involved in day-to-day decision making (progress decision making) with regard to their investment portofolio. The results of this study show that high image compatibility tends to lead to better decision performance in both frames. However, image compatibility may only positively affect the escalation of commitment in positive framehttp://journal.ui.ac.id/index.php/tseajm/article/viewFile/1044/960Decision makingimage theoryimage compatibilityescalation of commitmentframinginvestmentdecision performance |
| spellingShingle | Harris K. Turino Budi W. Soetjipto The Effect of Image Compatibility and Escalation of Commitment on Decision Performance The South East Asian Journal of Management Decision making image theory image compatibility escalation of commitment framing investment decision performance |
| title | The Effect of Image Compatibility and Escalation of Commitment on Decision Performance |
| title_full | The Effect of Image Compatibility and Escalation of Commitment on Decision Performance |
| title_fullStr | The Effect of Image Compatibility and Escalation of Commitment on Decision Performance |
| title_full_unstemmed | The Effect of Image Compatibility and Escalation of Commitment on Decision Performance |
| title_short | The Effect of Image Compatibility and Escalation of Commitment on Decision Performance |
| title_sort | effect of image compatibility and escalation of commitment on decision performance |
| topic | Decision making image theory image compatibility escalation of commitment framing investment decision performance |
| url | http://journal.ui.ac.id/index.php/tseajm/article/viewFile/1044/960 |
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