The Effect of Image Compatibility and Escalation of Commitment on Decision Performance

The Effect of Image Compatibility and Escalation of Commitment on Decision Performance

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This study aims at empirically examining the extent to which Image Theory, initially developed as a theoretical basis for selecting a strategy or a decision, can be a theoretical basis for predicting a decision performance in two opposite frames: positive and negative. Image compatibility are emplo...

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Bibliographic Details
Main Authors: Harris K. Turino, Budi W. Soetjipto
Format: Article
Language:English
Published: Universitas Indonesia 2012-04-01
Series:The South East Asian Journal of Management
Subjects:
Decision making
image theory
image compatibility
escalation of commitment
framing
investment
decision performance
Online Access:http://journal.ui.ac.id/index.php/tseajm/article/viewFile/1044/960

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