Research on Marketing Communication Strategy of Soft Advertising in Xiaohongshu APP
With the rapid development of the Internet, the role and effect of online sales are constantly emerging. In this process, advertising marketing is an indispensable and important part. However, traditional hard advertisements do not show advantages in this online competition, while soft advertisement...
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| Format: | Article |
| Language: | English |
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EDP Sciences
2024-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2024/01/shsconf_icdeba2023_01015.pdf |