Drivers Of Purchase Intention And Willingness To Pay Microtransactions In Mobile Legends
This study aims to analyze the antecedents of satisfaction and continued use intention and investigate the effects of satisfaction and continued use intention towards Indonesian Mobile Legends players purchase intention and willingness to purchase for microtransactions. The population of this study...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universitas Tarumanagara
2022-10-01
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| Series: | Jurnal Manajemen |
| Subjects: | |
| Online Access: | http://ecojoin.org/index.php/EJM/article/view/1022 |