Sustainable coffee capsule consumption: Understanding Italian consumers' purchasing drivers
IntroductionCoffee is among the most appreciated beverages by consumers globally. Single serve coffee market expands and is highly profitable, but coffee in capsules (CIC) raises a major issue of environmental sustainability. The coffee industry aims to expand the CIC sales and to reduce capsule env...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2023-03-01
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| Series: | Frontiers in Sustainable Food Systems |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fsufs.2023.1088877/full |