Determinants of the Engagement of Virtual Runs’ Participants in the Co-creation of Customer Value during the Pandemic
The study focuses on the research question of the determinants and motivating factors which stimulate consumers to engage in the co-creation of customer value, even though the product they are offered is merely a substitute for the one they are used to. The research focuses on the virtual runs and...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Kazimierz Wielki University
2022-05-01
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| Series: | Journal of Education, Health and Sport |
| Subjects: | |
| Online Access: | https://apcz.umk.pl/JEHS/article/view/38457 |