PARTICULARITIES OF PLACE BRANDING IN THE EUROPEAN COUNTRIES
This article examines the role of place branding in the image forming of certain European countries. The relevance of the article is confirmed by an acute need to identify the factors and branding tools that should be taken into account while a country develops a brand and influences the process of...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
National Institute for Economic Research
2016-01-01
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| Series: | Economy and Sociology |
| Subjects: | |
| Online Access: | http://ince.md/uploads/files/1467730047_7.percinschi_57-62.pdf |