PARTICULARITIES OF PLACE BRANDING IN THE EUROPEAN COUNTRIES
This article examines the role of place branding in the image forming of certain European countries. The relevance of the article is confirmed by an acute need to identify the factors and branding tools that should be taken into account while a country develops a brand and influences the process of...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
National Institute for Economic Research
2016-01-01
|
| Series: | Economy and Sociology |
| Subjects: | |
| Online Access: | http://ince.md/uploads/files/1467730047_7.percinschi_57-62.pdf |
| Summary: | This article examines the role of place branding in the image forming of certain European countries. The relevance of the article is confirmed by an acute need to identify the factors and branding tools that should be taken into account while a country develops a brand and influences the process of image forming. The purpose of the article is to examine successful examples and failures of the branding strategies of some European countries and cities. The results have to identify similarities and differences in the approach of European countries to promote a certain area as a part of country branding; to determine the key success factors that lead a country to the recognition by the international community. |
|---|---|
| ISSN: | 1857-4130 1857-4130 |