PARTICULARITIES OF PLACE BRANDING IN THE EUROPEAN COUNTRIES
This article examines the role of place branding in the image forming of certain European countries. The relevance of the article is confirmed by an acute need to identify the factors and branding tools that should be taken into account while a country develops a brand and influences the process of...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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National Institute for Economic Research
2016-01-01
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| Series: | Economy and Sociology |
| Subjects: | |
| Online Access: | http://ince.md/uploads/files/1467730047_7.percinschi_57-62.pdf |
| _version_ | 1811331548108029952 |
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| author | Olga PERCINSCHI Igor YEGOROV Olga DIACOV |
| author_facet | Olga PERCINSCHI Igor YEGOROV Olga DIACOV |
| author_sort | Olga PERCINSCHI |
| collection | DOAJ |
| description | This article examines the role of place branding in the image forming of certain European countries. The relevance of the article is confirmed by an acute need to identify the factors and branding tools that should be taken into account while a country develops a brand and influences the process of image forming. The purpose of the article is to examine successful examples and failures of the branding strategies of some European countries and cities. The results have to identify similarities and differences in the approach of European countries to promote a certain area as a part of country branding; to determine the key success factors that lead a country to the recognition by the international community. |
| first_indexed | 2024-04-13T16:21:08Z |
| format | Article |
| id | doaj.art-bfba6d337cc04d06a304f4756abd5846 |
| institution | Directory Open Access Journal |
| issn | 1857-4130 1857-4130 |
| language | English |
| last_indexed | 2024-04-13T16:21:08Z |
| publishDate | 2016-01-01 |
| publisher | National Institute for Economic Research |
| record_format | Article |
| series | Economy and Sociology |
| spelling | doaj.art-bfba6d337cc04d06a304f4756abd58462022-12-22T02:39:55ZengNational Institute for Economic ResearchEconomy and Sociology1857-41301857-41302016-01-01115762PARTICULARITIES OF PLACE BRANDING IN THE EUROPEAN COUNTRIESOlga PERCINSCHI0Igor YEGOROV1Olga DIACOV2PhD, Academy of Economic Studies of Moldova PhD, National Academy of Sciences of Ukraine (NANU)MBA Newport University, Master of Communication Management, MoldovaThis article examines the role of place branding in the image forming of certain European countries. The relevance of the article is confirmed by an acute need to identify the factors and branding tools that should be taken into account while a country develops a brand and influences the process of image forming. The purpose of the article is to examine successful examples and failures of the branding strategies of some European countries and cities. The results have to identify similarities and differences in the approach of European countries to promote a certain area as a part of country branding; to determine the key success factors that lead a country to the recognition by the international community.http://ince.md/uploads/files/1467730047_7.percinschi_57-62.pdfplace brandingEuropean countriesMoldovaimage promotionworld spacePublic Relations (PR). |
| spellingShingle | Olga PERCINSCHI Igor YEGOROV Olga DIACOV PARTICULARITIES OF PLACE BRANDING IN THE EUROPEAN COUNTRIES Economy and Sociology place branding European countries Moldova image promotion world space Public Relations (PR). |
| title | PARTICULARITIES OF PLACE BRANDING IN THE EUROPEAN COUNTRIES |
| title_full | PARTICULARITIES OF PLACE BRANDING IN THE EUROPEAN COUNTRIES |
| title_fullStr | PARTICULARITIES OF PLACE BRANDING IN THE EUROPEAN COUNTRIES |
| title_full_unstemmed | PARTICULARITIES OF PLACE BRANDING IN THE EUROPEAN COUNTRIES |
| title_short | PARTICULARITIES OF PLACE BRANDING IN THE EUROPEAN COUNTRIES |
| title_sort | particularities of place branding in the european countries |
| topic | place branding European countries Moldova image promotion world space Public Relations (PR). |
| url | http://ince.md/uploads/files/1467730047_7.percinschi_57-62.pdf |
| work_keys_str_mv | AT olgapercinschi particularitiesofplacebrandingintheeuropeancountries AT igoryegorov particularitiesofplacebrandingintheeuropeancountries AT olgadiacov particularitiesofplacebrandingintheeuropeancountries |