Brand Trust Capacity in Mediating Social Media Marketing Activities and Purchase Intention: A Case of A Local Brand That Go-Global During Pandemic

Indonesia has an active number of social media users, as many as 191 million people in January 2022 which rise significantly during the pandemic. This study aims to understand how social media marketing activities affect consumer purchase intention that is mediated by brand trust in a go-global, loc...

पूर्ण विवरण

ग्रंथसूची विवरण
मुख्य लेखकों:	Jenial Yusuf Ramadhani, Arum Prasasti
स्वरूप:	लेख
भाषा:	English
प्रकाशित:	Bogor Agricultural University 2023-01-01
श्रृंखला:	Indonesian Journal of Business and Entrepreneurship
ऑनलाइन पहुंच:	https://journal.ipb.ac.id/index.php/ijbe/article/view/41789

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