Evaluation of a multimedia marketing campaign to engage African American patients in glaucoma screening

Evaluation of a multimedia marketing campaign to engage African American patients in glaucoma screening

Our objective was to determine which messaging approaches from a marketing campaign were most effective in recruiting African American individuals to a glaucoma screening and research study. We conducted a multimedia marketing campaign in Philadelphia from 01/31/2018 to 06/30/2018. Messaging approac...

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Bibliographic Details
Main Authors: Ava Kikut, Marquis Vaughn, Rebecca Salowe, Mohima Sanyal, Sayaka Merriam, Roy Lee, Emily Becker, Sara Lomax-Reese, Monica Lewis, Robert Ryan, Ahmara Ross, Qi N. Cui, Victoria Addis, Prithvi S. Sankar, Eydie Miller-Ellis, Carolyn Cannuscio, Joan O'Brien
Format: Article
Language:English
Published: Elsevier 2020-03-01
Series:Preventive Medicine Reports
Online Access:http://www.sciencedirect.com/science/article/pii/S2211335520300176

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http://www.sciencedirect.com/science/article/pii/S2211335520300176

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