Evaluation of a multimedia marketing campaign to engage African American patients in glaucoma screening

Evaluation of a multimedia marketing campaign to engage African American patients in glaucoma screening

Our objective was to determine which messaging approaches from a marketing campaign were most effective in recruiting African American individuals to a glaucoma screening and research study. We conducted a multimedia marketing campaign in Philadelphia from 01/31/2018 to 06/30/2018. Messaging approac...

पूर्ण विवरण

ग्रंथसूची विवरण
मुख्य लेखकों: Ava Kikut, Marquis Vaughn, Rebecca Salowe, Mohima Sanyal, Sayaka Merriam, Roy Lee, Emily Becker, Sara Lomax-Reese, Monica Lewis, Robert Ryan, Ahmara Ross, Qi N. Cui, Victoria Addis, Prithvi S. Sankar, Eydie Miller-Ellis, Carolyn Cannuscio, Joan O'Brien
स्वरूप: लेख
भाषा:English
प्रकाशित: Elsevier 2020-03-01
श्रृंखला:Preventive Medicine Reports
ऑनलाइन पहुंच:http://www.sciencedirect.com/science/article/pii/S2211335520300176

इंटरनेट

http://www.sciencedirect.com/science/article/pii/S2211335520300176

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