Consumer Innovativeness in Consumer-Company Relationship and Mediating Role of Consumer Value: An Empirical Study of Cell Phone Users in Pakistan

Consumer Innovativeness in Consumer-Company Relationship and Mediating Role of Consumer Value: An Empirical Study of Cell Phone Users in Pakistan

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The aim of this study is to find out the relationship between the company image, company trust, consumer value and consumer innovativeness behavior. It focuses on how the company image and company trust influence the consumer value and consumer innovativeness behavior with respect to consumer indep...

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Bibliographic Details
Main Authors: Shahid Rasool, Asif Ayub Kiyani, Fadilah Binti Siali, Hiram Ting, Mahani Mohammad Abdu Shakur
Format: Article
Language:English
Published: EconJournals 2017-01-01
Series:International Review of Management and Marketing
Online Access:http://mail.econjournals.com/index.php/irmm/article/view/2752

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http://mail.econjournals.com/index.php/irmm/article/view/2752

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