Analyzing the Roles of Country Image, Nation Branding, and Public Diplomacy through the Evolution of the Modern Olympic Movement
Since the Ancient Greek athletics and through the revivals of the Olympic Movement and the first modern Olympics in Athens in 1896, countries, cities and governments have sought to take advantage by hosting Olympic Games and other sport events. The purpose of this study is to analyze the different f...
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| Format: | Article |
| Language: | English |
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Sciendo
2019-12-01
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| Series: | Physical Culture and Sport: Studies and Research |
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| Online Access: | https://doi.org/10.2478/pcssr-2019-0024 |