Analyzing the Roles of Country Image, Nation Branding, and Public Diplomacy through the Evolution of the Modern Olympic Movement
Since the Ancient Greek athletics and through the revivals of the Olympic Movement and the first modern Olympics in Athens in 1896, countries, cities and governments have sought to take advantage by hosting Olympic Games and other sport events. The purpose of this study is to analyze the different f...
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| Format: | Article |
| Language: | English |
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Sciendo
2019-12-01
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| Series: | Physical Culture and Sport: Studies and Research |
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| Online Access: | https://doi.org/10.2478/pcssr-2019-0024 |
| _version_ | 1818584955845869568 |
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| author | Dubinsky Yoav |
| author_facet | Dubinsky Yoav |
| author_sort | Dubinsky Yoav |
| collection | DOAJ |
| description | Since the Ancient Greek athletics and through the revivals of the Olympic Movement and the first modern Olympics in Athens in 1896, countries, cities and governments have sought to take advantage by hosting Olympic Games and other sport events. The purpose of this study is to analyze the different facets of country image through the evolution of the Olympic movement. Countries and governments used and will continue to use the Games to renovate infrastructure, build new facilities, expose local products and new technologies, leverage tourism, improve the local and international political and social image, promote tourism and show superiority on the sports field that will enable them to try and reach their economic, political and social goals. The article is significant as it analyzes how countries, cities, communities, and other pressure groups used the Olympic Games, since the revival of the Olympic Movement in the late 19th century, the new traditions after World War I, the political era after World War II and during the Cold War, the commercialized era and the legacy-oriented era in early 21st century. |
| first_indexed | 2024-12-16T08:29:24Z |
| format | Article |
| id | doaj.art-bfc1e978716d4f1a87bf21db2e06c9fa |
| institution | Directory Open Access Journal |
| issn | 1899-4849 |
| language | English |
| last_indexed | 2024-12-16T08:29:24Z |
| publishDate | 2019-12-01 |
| publisher | Sciendo |
| record_format | Article |
| series | Physical Culture and Sport: Studies and Research |
| spelling | doaj.art-bfc1e978716d4f1a87bf21db2e06c9fa2022-12-21T22:37:54ZengSciendoPhysical Culture and Sport: Studies and Research1899-48492019-12-01841274010.2478/pcssr-2019-0024pcssr-2019-0024Analyzing the Roles of Country Image, Nation Branding, and Public Diplomacy through the Evolution of the Modern Olympic MovementDubinsky Yoav0University of Oregon, USASince the Ancient Greek athletics and through the revivals of the Olympic Movement and the first modern Olympics in Athens in 1896, countries, cities and governments have sought to take advantage by hosting Olympic Games and other sport events. The purpose of this study is to analyze the different facets of country image through the evolution of the Olympic movement. Countries and governments used and will continue to use the Games to renovate infrastructure, build new facilities, expose local products and new technologies, leverage tourism, improve the local and international political and social image, promote tourism and show superiority on the sports field that will enable them to try and reach their economic, political and social goals. The article is significant as it analyzes how countries, cities, communities, and other pressure groups used the Olympic Games, since the revival of the Olympic Movement in the late 19th century, the new traditions after World War I, the political era after World War II and during the Cold War, the commercialized era and the legacy-oriented era in early 21st century.https://doi.org/10.2478/pcssr-2019-0024country imageolympic gamessports diplomacynation branding |
| spellingShingle | Dubinsky Yoav Analyzing the Roles of Country Image, Nation Branding, and Public Diplomacy through the Evolution of the Modern Olympic Movement Physical Culture and Sport: Studies and Research country image olympic games sports diplomacy nation branding |
| title | Analyzing the Roles of Country Image, Nation Branding, and Public Diplomacy through the Evolution of the Modern Olympic Movement |
| title_full | Analyzing the Roles of Country Image, Nation Branding, and Public Diplomacy through the Evolution of the Modern Olympic Movement |
| title_fullStr | Analyzing the Roles of Country Image, Nation Branding, and Public Diplomacy through the Evolution of the Modern Olympic Movement |
| title_full_unstemmed | Analyzing the Roles of Country Image, Nation Branding, and Public Diplomacy through the Evolution of the Modern Olympic Movement |
| title_short | Analyzing the Roles of Country Image, Nation Branding, and Public Diplomacy through the Evolution of the Modern Olympic Movement |
| title_sort | analyzing the roles of country image nation branding and public diplomacy through the evolution of the modern olympic movement |
| topic | country image olympic games sports diplomacy nation branding |
| url | https://doi.org/10.2478/pcssr-2019-0024 |
| work_keys_str_mv | AT dubinskyyoav analyzingtherolesofcountryimagenationbrandingandpublicdiplomacythroughtheevolutionofthemodernolympicmovement |