Disrupting fast fashion: A case study of Shein’s innovative business model
Objective: The objective of this article is to explain an ultra-fast fashion business model and to distinguish it from the fast fashion business model as a new, innovative concept in the fashion industry that was created during turbulent times to cope with new challenges. Research Design & M...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Krakow University of Economics
2023-09-01
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| Series: | International Entrepreneurship Review |
| Subjects: | |
| Online Access: | https://ier.uek.krakow.pl/index.php/pm/article/view/2146 |