Satisfaction and Loyalty in Local Food Festival: Do Switching Barriers Matter?
In food tourism context, attracting customers and provision of satisfaction is of necessity. In accord with the call for empirical evidence within the extant literature, this study examines switching barriers and its role as moderator on the relationship between satisfaction and customer loyalty, at...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2021-10-01
|
| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440211050382 |