ANTESEDEN DARI MINAT PEMBELIAN PRODUK SHAMPO NATURAL DAN ORGANIK

ANTESEDEN DARI MINAT PEMBELIAN PRODUK SHAMPO NATURAL DAN ORGANIK

The objective of this research is to examine the consumer purchase intention of natural and organic shampoo products based on the Theory of Planned Behavior (TPB). Specifically, this research considers that consumer values as antecedents of consumers’ attitude toward buying natural and organic shamp...

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Bibliographic Details
Main Author: Andrian Haro
Format: Article
Language:Indonesian
Published: Universitas Negeri Jakarta 2015-04-01
Series:Jurnal Riset Manajemen Sains Indonesia
Subjects:
Consumer Behaviour
Theory of Planned Behavior
Attitude
Purchase Intention
Personal Care
Online Access:http://journal.unj.ac.id/unj/index.php/jrmsi/article/view/543/470

Internet

http://journal.unj.ac.id/unj/index.php/jrmsi/article/view/543/470

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