Investigating the Effect of Greenwashing on Green Trust and Green Purchase Intention with the Mediation of Green Confusion and Perceived Risk
AbstractThe present study examines the effect of greenwashing on green trust and green purchase intention with the mediation of green confusion and perceived green risk. This research is applied in terms of its purpose, it is descriptive-survey in terms of collecting information and it is included i...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Isfahan
2023-02-01
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| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | https://nmrj.ui.ac.ir/article_27284_0ae5b0284b64fd3b197914c4f1d1f308.pdf |