GUERRILLA MARKETING AS EFFECTIVE TOOL FOR PROMOTING GOODS ON THE MARKET
The authors seek to address issues relevant for the company to attract more customers, increase sales and profits in the conditions of the Russian economy. The authors point to the fact that traditional advertising methods are not effective. For many companies that do not have large budgets for adve...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Minin Nizhny Novgorod State Pedagogical University
2017-09-01
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| Series: | Вестник Мининского университета |
| Subjects: | |
| Online Access: | https://vestnik.mininuniver.ru/jour/article/view/126 |