Word of Mouth (Wom) as Marketing Strategy Towards Ship Sales at PT. Multi Daya Unggul
PT. Multidaya Unggul wants to achieve its goal of being able to create a worldwide market through a marketing strategy. With this aim, the marketing strategy used is word of mouth. In this study, the method used is qualitative descriptive analysis. The research was conducted by observing, in-depth i...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Sekolah Tinggi Ilmu Ekonomi (STIE) Pasundan
2023-05-01
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| Series: | Jurnal Ekonomi, Bisnis dan Entrepreneurship |
| Subjects: | |
| Online Access: | https://jurnal.stiepas.ac.id/index.php/jebe/article/view/297 |