Innovativeness of Senior Consumers’ Attitudes – An Attempt to Conduct Segmentation

Research background: Ageing societies is a global phenomenon. In the media and the press, there strongly exists a stereotype of elderly people being poorly adjusted to social change, lonely, poor and not open to market novelties. However, an in-depth description of the senior consumer market segment...

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Bibliographic Details
Main Author: Olejniczak Tomasz
Format: Article
Language:English
Published: Sciendo 2021-06-01
Series:Folia Oeconomica Stetinensia
Subjects:
Online Access:https://doi.org/10.2478/foli-2021-0006