Innovativeness of Senior Consumers’ Attitudes – An Attempt to Conduct Segmentation
Research background: Ageing societies is a global phenomenon. In the media and the press, there strongly exists a stereotype of elderly people being poorly adjusted to social change, lonely, poor and not open to market novelties. However, an in-depth description of the senior consumer market segment...
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| Format: | Article |
| Language: | English |
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Sciendo
2021-06-01
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| Series: | Folia Oeconomica Stetinensia |
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| Online Access: | https://doi.org/10.2478/foli-2021-0006 |